{"title":"Lowrance","description":"\u003ch2\u003eLowrance Fish Finders, Chartplotters \u0026amp; Active Imaging Sonar\u003c\/h2\u003e\u003cp\u003eLowrance has been the fish finder of choice for serious anglers since 1957 — the original inventor of the consumer sonar fish finder. Today, Lowrance continues to lead the industry with cutting-edge Active Imaging sonar, LiveSight™ real-time sonar, and intuitive touchscreen chartplotters trusted by Bassmaster Elite, FLW, and Major League Fishing tournament professionals worldwide.\u003c\/p\u003e\u003ch3\u003eLowrance Fish Finder \u0026amp; Chartplotter Series\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDS PRO\u003c\/strong\u003e — The most powerful Lowrance unit ever built, featuring Active Imaging HD sonar, LiveSight+ real-time sonar, and a brilliant high-resolution touchscreen display for tournament-level performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDS Live\u003c\/strong\u003e — Premium multifunction chartplotter with Active Imaging 3-in-1 sonar, LiveSight real-time sonar, and full networking for serious anglers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHOOK Reveal\u003c\/strong\u003e — Auto-tuning sonar with FishReveal™ technology that highlights fish on the display, making it the easiest fish finder to use right out of the box\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHOOK2 Series\u003c\/strong\u003e — Simple, reliable fish finders with proven Broadband Sonar™ and GPS for anglers who want dependable performance at an accessible price\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElite FS\u003c\/strong\u003e — Feature-rich touchscreen chartplotters with Active Imaging sonar, wireless networking, and preloaded C-MAP charts\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eLowrance Sonar Technologies\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiveSight™ Real-Time Sonar\u003c\/strong\u003e — See fish and lures moving in real time, forward and down, giving you a live underwater view that changes how you fish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Imaging HD\u003c\/strong\u003e — High-definition side scan and down scan sonar delivering the clearest, most detailed images of structure, cover, and fish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Imaging 3-in-1\u003c\/strong\u003e — A single transducer delivering CHIRP sonar, SideScan, and DownScan Imaging™ simultaneously\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDownScan Imaging™ (DSI)\u003c\/strong\u003e — Lowrance-exclusive technology that produces near-photographic images of what lies directly beneath your boat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructureScan® HD\u003c\/strong\u003e — Industry-leading side imaging sonar for mapping structure and locating fish up to 300 feet on each side\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFishReveal™\u003c\/strong\u003e — Combines DownScan Imaging with CHIRP sonar to clearly mark fish on structure in a single view\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eMapping \u0026amp; Navigation\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eC-MAP Contour+\u003c\/strong\u003e — Detailed inland lake maps with 1-foot contours for precision depth fishing on thousands of U.S. lakes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenesis Live\u003c\/strong\u003e — Real-time map creation that builds custom depth maps as you fish, stored directly on your unit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInsight Genesis®\u003c\/strong\u003e — Community-sourced sonar logs turned into high-resolution custom maps shared across the Lowrance network\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGhost™ Trolling Motor Integration\u003c\/h3\u003e\u003cp\u003eThe \u003cstrong\u003eLowrance Ghost™\u003c\/strong\u003e is the world's most powerful freshwater electric trolling motor, featuring ultra-quiet brushless motor technology, built-in sonar, and seamless integration with Lowrance fish finders via \u003cstrong\u003eGhost Link\u003c\/strong\u003e for fully networked boat control.\u003c\/p\u003e\u003ch3\u003eWhy Choose Lowrance?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe original fish finder brand — inventing consumer sonar technology in 1957\u003c\/li\u003e\n\u003cli\u003eExclusive \u003cstrong\u003eLiveSight+\u003c\/strong\u003e real-time sonar for seeing fish and lures simultaneously\u003c\/li\u003e\n\u003cli\u003eDominant on the tournament trail: preferred by more Bassmaster Elite pros than any other brand\u003c\/li\u003e\n\u003cli\u003eIntuitive touchscreen interface with wireless pairing via the \u003cstrong\u003eGoFree™\u003c\/strong\u003e app ecosystem\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"lowrance-tr-120-kit-set-of-1-male-1-female-nmea-2000-terminators-000-0127-52","title":"Lowrance TR-120-Kit Set of 1 Male \u0026 1 Female NMEA 2000 Terminators [000-0127-52]","description":" \u003cp\u003e\u003cb\u003eLowrance TR-120-KIT\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eSet of 1 male and 1 female NMEA 2000r7reg; 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