About Us

Jig Shack Outdoors is a U.S.-based fishing and outdoor retailer operating from Centralia, Illinois. We sell authentic fishing tackle, outdoor gear, and custom products sourced from authorized manufacturers and trusted distributors, serving anglers and outdoor enthusiasts nationwide.

Jig Shack Outdoors is the official retail expansion of Jig Shack, founded by Bruce West. Established February 3, 2026 under new ownership by Brian West, we provide a full-line outdoor retail storefront including fishing tackle, apparel, custom-painted lures, and tungsten products. While carrying the original Jig Shack private-label products, we operate as an independent retail business serving anglers and outdoor enthusiasts.