{"product_id":"shiv","title":"Shiv - Fish Or Die","description":"\u003ch2\u003eFish or Die Shiv – Built for Forward-Facing Sonar Fishing\u003c\/h2\u003e\u003cp\u003eCo-designed with \u003cstrong\u003eMLF Collegiate Champion and Bass Opens Angler Dylan Fogarty\u003c\/strong\u003e, the \u003cstrong\u003eFish or Die Shiv\u003c\/strong\u003e is engineered from the ground up for forward-facing sonar presentations. Its unique \u003cstrong\u003edeep-V belly\u003c\/strong\u003e responds to the slightest rod movement, generating an unmatched rolling action as it slices through the water column — perfectly mimicking an injured baitfish.\u003c\/p\u003e\u003cp\u003eThe grooved body tapers into parallel flaps near the tail, creating subtle hydrodynamic drag that keeps the bait pushing water on the fall and the glide. A longer, straight tail caps off the design, ringing the dinner bell for any nearby bass. When you can see the fish and need a bait that performs on command, the Shiv delivers.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep-V belly\u003c\/strong\u003e — maximum rolling action on the slightest rod twitch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParallel tail flaps\u003c\/strong\u003e — hydrodynamic drag for a natural injured baitfish fall\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStraight tail\u003c\/strong\u003e — triggers reaction bites from following fish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro-designed\u003c\/strong\u003e — co-developed with MLF Collegiate Champion Dylan Fogarty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNapalm scent\u003c\/strong\u003e (Squid\/Craw) — keeps fish committed longer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirmness II\u003c\/strong\u003e — ultra-responsive on light line and finesse gear\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eTechniques\u003c\/h3\u003e\u003cp\u003eDamiki Rig · Hover Rig · Drop Shot · Chatterbait\/Spinnerbait Trailer\u003c\/p\u003e\u003ch3\u003eSpecs\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSizes: 3.5\" (6\/pack) · 4.25\" (5\/pack) · 6\" (4\/pack) · 8\" (3\/pack)\u003c\/li\u003e\n\u003cli\u003ePlastic Firmness: II (Scale I–IV)\u003c\/li\u003e\n\u003cli\u003eStench: Napalm (Squid\/Craw)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fish or Die Bait Company","offers":[{"title":"Swampfox (Silver Shiner) \/ 4.25”","offer_id":48563011485913,"sku":"4.25-SHIV-SFOX","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Ol’ 6 Star (Alewife) \/ 4.25”","offer_id":48563011518681,"sku":"4.25-SHIV-6STAR","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Pine Tree Shilling (Golden Shiner) \/ 4.25”","offer_id":48563011551449,"sku":"4.25-SHIV-PTS","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Bayonet (Grey Shiner) \/ 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