Shiv - Fish Or Die

Fish or Die Shiv – Built for Forward-Facing Sonar Fishing

Co-designed with MLF Collegiate Champion and Bass Opens Angler Dylan Fogarty, the Fish or Die Shiv is engineered from the ground up for forward-facing sonar presentations. Its unique deep-V belly responds to the slightest rod movement, generating an unmatched rolling action as it slices through the water column — perfectly mimicking an injured baitfish.

The grooved body tapers into parallel flaps near the tail, creating subtle hydrodynamic drag that keeps the bait pushing water on the fall and the glide. A longer, straight tail caps off the design, ringing the dinner bell for any nearby bass. When you can see the fish and need a bait that performs on command, the Shiv delivers.

Key Features

• Deep-V belly — maximum rolling action on the slightest rod twitch
• Parallel tail flaps — hydrodynamic drag for a natural injured baitfish fall
• Straight tail — triggers reaction bites from following fish
• Pro-designed — co-developed with MLF Collegiate Champion Dylan Fogarty
• Napalm scent (Squid/Craw) — keeps fish committed longer
• Firmness II — ultra-responsive on light line and finesse gear

Techniques

Damiki Rig · Hover Rig · Drop Shot · Chatterbait/Spinnerbait Trailer

Specs

• Sizes: 3.5" (6/pack) · 4.25" (5/pack) · 6" (4/pack) · 8" (3/pack)
• Plastic Firmness: II (Scale I–IV)
• Stench: Napalm (Squid/Craw)